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Price is Important in Leasing
When you lease, you negotiate a purchase price with the dealer just as you would if you were buying. This key point is not well known and dealers have even told customers that, because it's a lease, lease price is always full sticker price. This is simply not true. Generally, the only time you would not need to negotiate price is when the dealer is offering a special manufacturer-sponsored deal in which the price and other factors of the lease are already set to attract your business.
If you don't like negotiating, get already-discounted price quotes online from Edmunds or InvoiceDealers. A local dealer who has the car you want will contact you and confirm the price. That discounted price will be the price your lease will be based on.